Updates, insights, and lessons learned from building Whoof.
May 19, 2026
The obvious deals go fast, but the MLS still has opportunities hiding in plain sight — here are five ways to spot the overlooked listings worth a second look.
May 5, 2026
Three quick checks, run in order, that tell you whether a listing deserves a full underwrite or should be dropped in under five minutes.
April 21, 2026
Most beginners underwrite three or four lines and forget the rest — this post walks every line of a rental pro forma so nothing gets missed.
April 7, 2026
After-repair value is the number a flip or a BRRRR deal lives or dies on — here's how to pick comps, adjust for differences, and arrive at an ARV you can trust.
March 24, 2026
Every rental analysis starts with one number — the monthly rent — and getting it wrong by even $150 a month can turn a decent deal into a money-loser.
March 10, 2026
There are only about a dozen terms you really need to evaluate a deal. Here's a plain-language guide to all of them — with one example property used the whole way through.